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Research papers

Concept testing in the post-launch phase

There is probably very little early post-launch research in the life of a new product which is true concept testing. An informal analysis is made in this paper of the kinds of situation in which a company might feel that post-launch concept research...

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Author: P. C.M. Hamblin
March 1, 1975
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Citation

Hamblin, P. C. (1975a, March 01). Concept testing in the post-launch phase. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/concept-testing-in-the-post-launch-phase